Page 47 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Observe	Customers

The	set	of	customer	characteristics	that	you	assume,	observe,	and	verify
                                    in	the	market.

                          DEF-I-NI-TION

              VALUE	PROPOSITION

                    Describes	the	benefits	customers	can
                    expect	from	your	products	and	services.
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