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False-Positive Trap
Risk: Seeing things that are not there.
Occurs: When your testing data mislead you to conclude, for example, that your
customer has a pain when in fact it is not true.
Tips
Test the circle before you test the square. Understand what’s relevant to
customers to avoid being misled by positive signals for irrelevant value
propositions.
Design different experiments for the same hypothesis before making
important decisions.
False-Negative Trap
