Page 500 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Ad Tracking
Use ad tracking to explore your potential customers’ jobs,
pains, gains, and interest—or lack of it—for a new value
proposition. Ad tracking is an established technique used
by advertisers to measure the effectiveness of ad
spending. You can use the same technique to explore
customer interest even before a value proposition exists.
Test customer interest with Google AdWords
