Page 505 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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       Learn	about	genuine	interest.

Track	if	the	customer	used	the	link	or	not.	If	the	link	wasn’t	used,	it	may	indicate
lack	of	interest	or	more	important	jobs,	pains,	and	gains	than	those	that	your	idea
addresses.

Where	to	apply?

This	works	anywhere	but	is	particularly	interesting	in	industries	where	building
MVPs	is	difficult,	such	as	in	industrial	goods	and	medical	devices.
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