Page 506 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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MVP Catalog
MVP stands for minimum viable product, a concept
popularized by the lean start-up movement to efficiently
test the interest in a product before building it entirely.
Rather than coining a new term we stick to this
established one and adapt it to testing value propositions.
Make it “real” with a representation of a value
proposition.
Use the following techniques to make your value propositions feel real and
tangible before implementing anything when you test them with potential
customers and partners.
