Page 519 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Create compelling visuals.
Use an illustrator to consolidate your sketches into compelling visuals that make
the customer experience clear and tangible. Use single illustrations for each
value proposition or entire story boards.
Questions to ask customers:
Which value propositions really create value for you?
Which ones should we keep and move forward with, and which ones should we
abandon?
Dig deeper for each value proposition; pay attention to jobs, pains, and gains;
and inquire:
What is missing?
What should be left aside?
What should be added?
What should be reduced?
Always ask why to capture qualitative feedback.
