Page 522 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Life-Size Experiments
Get your customers to interact with life-size prototypes
and real-world replicas of service experiences. Stick to
the principles of rapid, quick, and low-cost prototyping to
gather customer insights despite the more sophisticated
set-up. Add a CTA to validate interest.
Concept Cars and Life-Size Prototypes
These are cars made to showcase new designs and technologies. Their purpose is
get reactions from customers rather than to go into mass production directly.
Lit Motors used lean start-up principles to prototype and test a fully electric,
gyroscopically stabilized two-wheel drive with customers. Because this type of
vehicle represents a completely new concept, it was essential for Lit Motors to
understand customer perception and acceptance from the very beginning.
In addition, Lit Motors added a CTA to validate customer interest beyond
initial interactions with the prototype. Customers can prereserve a vehicle with a
deposit ranging from $250 to $10,000. Deposits go into a holding account until
vehicles are ready, with higher deposits moving customers to the front of the
waiting list.
