Page 527 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
P. 527

Traffic

Generate	traffic	to	your	landing	page	MVP	with	ads,	social	media,	or	your
existing	channels.	Make	sure	you	address	the	target	customers	you	want	to	learn
about,	not	just	anybody.

Headline

Craft	a	headline	that	speaks	to	your	potential	customers	and	introduces	the	value
proposition.

Value	Proposition

Use	the	previously	described	techniques	to	make	your	value	proposition	clear
and	tangible	to	potential	customers.

Call	to	Action
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