Page 529 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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What percentage of people were interested enough to visit your page?
What percentage of people were interested to perform the action?
What percentage of people were willing to invest time to talk to you?
Tips
Consider building a landing page MVP that gives the illusion that a value
proposition exists even if doesn’t yet. Your insights from a CTA closer to
reality (e.g., simulated sales) will provide more realistic evidence than, for
example, the e-mail sign-up to a planned value proposition or a prepurchase
of it.
Be transparent with your test subjects after a concluded experiment if you,
for instance, “fake” the existence of a value proposition. Consider offering
them a reward for participating in the experiment.
A landing page MVP can be set up as a standalone web page or within an
existing website.
