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Split Testing
Split testing, also known as A/B testing, is a technique to
compare the performance of two or more options. In this
book we apply the technique to compare the performance
of alternative value propositions with customers or to
learn more about jobs, pains, and gains.
Control 8%
Send the same amount of people to the diff erent options you want to test.
Challenge 20%
Compare how each option performs regarding your CTA.
