Page 528 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Get website visitors to perform an action that you can learn from (e.g., e-mail
sign-up, surveys, fake purchase, prepurchase). Limit your CTAs to optimize
learning.
Outreach
Reach out to people who performed your CTA and investigate why they were
motivated enough to perform the action. Learn about their jobs, pains, and gains.
Of course, this requires collecting contact information during the CTA.
