Page 536 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Buy a feature
Task: Prioritize which features customers want most.
Product Box
Task: Understand your customers’ jobs, pains, and gains and the value
propositions they’d like.
Speed Boat
Task: Identify the most extreme pains holding customers back from completing
their jobs to be done.
Hohmann, Innovation Games, 2006.
