Page 537 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
P. 537
Speed Boat
This is a simple but powerful game to help you verify
your understanding of customer pains. Get your
customers to explicitly state the problems, obstacles, and
risks that are holding them back from successfully
performing their jobs to be done by using the analogy of
a speed boat held back by anchors.
