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What to Test
With the Value Proposition and Business Model
Canvases, you map out how you believe your idea
could become a success. This foundation allows you to
easily make the hypotheses explicit that need to be true
for your idea to work. Start by testing the most
important ones with a series of experiments.
How to Test
With the testing card, you describe how exactly you
will verify your most important hypotheses and what
you will measure. After one or more completed
experiments, you use the learning card to capture your
insights and indicate whether you need to learn more,
iterate, pivot, or move on to test the next important
hypothesis.
What’s Next
Keep your eyes on the prize, and make sure you are
progressing. Track whether you are advancing from
your initial idea toward a profitable and scalable
business via problem-solution fit, product-market fit,
and business model fit.
