Page 555 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Presales
The main objective of this type of presales is to explore
customer interest; it is not to sell. Customers make a
purchase commitment and are aware of the fact that your
value proposition does not yet fully exist. In case of a
lack of interest, the sale is canceled and the customer
reimbursed.
Online
Platforms such as Kickstarter made preselling popular. They allow you to
advertise a project, and if customers like it, they can pledge money. Projects
receive funds only if they reach their predefined funding goals. If you are up for
building the required infrastructure you can also set up your own presales
process.
Physical World
