Page 596 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Employees
Help all employees understand
which customers you are
targeting and which jobs, pains,
and gains you are addressing, and
outline how exactly your
products and services will create
value for customers. Explain how
the value proposition fits into the
business model.
Sales
Help sales understand which
segments to target and what
customers’ jobs, pains, and gains
are. Highlight which attributes of
your value proposition are most
likely to sell by relieving pains
and creating gains. Align sales
scripts and pitch decks.
