Page 595 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Align internal and external stakeholders.
(Channel) Partners
Bring (channel) partners on
board, and explain your value
proposition. Help them
understand why customers will
love your products and services
by highlighting pain relievers and
gain creators.
Marketing
Craft marketing messages based
on the jobs, pains, and gains your
products and services are helping
with. Align customer-facing
messaging all the way from
advertising to package design.
Point out which pain relievers
and gain creators to focus on.
