Page 590 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com

Lessons Learned

Testing Step-by-Step

Your customers are the judge, jury, and executioner of your value proposition, so
get outside of the building and test your ideas with the customer development
and lean start-up process. Make sure you start with quick and cheap experiments
to test the assumptions underlying your ideas when uncertainty is at its
maximum.

Experiment Library

What your customers say might wildly differ from what they do in reality. Go
beyond talking to customers and conduct a series of experiments. Get them to
perform actions that provide evidence of their interest, their preferences, and
their willingness to pay.

Bringing It All Together

Launching ideas without testing is wishful thinking. Testing ideas without
launching is just a pastime. Launching tested ideas can change your life as an
entrepreneur. Measure your progress from idea to real business step by step.