Page 585 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Test 4: A/B Price test
HYPOTHESIS: Rental versus sale at $200+
sale price
METRIC: Percentage for a sale price
TEST: A/B testing, 3 rounds, on the website
DATA: 1,170 people tested, $299 the best price
Validated, 8 weeks, $30
