Page 583 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
P. 583
Test 2: Parent interviews
HYPOTHESIS: Parents are ready to adopt
and buy a wireless baby alarm.
METRIC: Percentage of adopting parents
TEST: Interview mothers
DATA: Of 105 mothers interviewed, 96 percent
adopt the wireless monitoring.
“Awesome. I want to buy now!”
Validated
