Page 587 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
P. 587
3
Iteration
Peace of mind, but for less worried
parents
With a more minimal, less risky product, an infant health tracker (heart rate,
oxygen levels, and sleep patterns), but without alarm, for another customer
segment: the less worried parents.
Test 5: interview/Proposition:
“owlet Challenge”
HYPOTHESIS: Less worried parents are ready to adopt and buy a wireless baby
health tracker, without alarm.
METRIC: Percentage of parents adopting the no-alarm tracker
TEST: Interview at retail locations, having to choose between the Owlet tracker
and other similar systems (video, sound, and movement) DATA: Of 81 people
interviewed, 20 percent adopted the Owlet tracker.
Validated, 3 weeks, $0
Less worried parents
