Page 82 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Products and Services
This is simply a list of what you offer. Think of it as all
the items your customers can see in your shop window–
metaphorically speaking. It’s an enumeration of all the
products and services your value proposition builds on.
This bundle of products and services helps your
customers complete either functional, social, or emotional
jobs or helps them satisfy basic needs. It is crucial to
acknowledge that products and services don’t create
value alone–only in relationship to a specific customer
segment and their jobs, pains, and gains.
Gain Creators describe how your products and services create customer gains.
Pain Relievers describe how your products and services alleviate customer pains.
This is a list of all the Products and Services a value proposition is built around.
