Page 83 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Your list of products and services may also include
supporting ones that help your customers perform the
roles of buyer (those that help customers compare offers,
decide, and buy), co-creator (those that help customers
co-design value propositions), and transferrer (those that
help customers dispose of a product).
Your value proposition is likely to be composed of various types of products and
services: Physical/tangible
Goods, such as manufactured products.
Intangible
Products such as copyrights or services such as after-sales assistance.
Digital
Products such as music downloads or services such as online recommendations.
Financial
Products such as investment funds and insurances or services such as the
financing of a purchase.
