Page 121 - The Business Idea Factory: A World-Class System for Creating Successful Business Ideas

Conversation is a cradle of ideas

During the Age of Enlightenment (17th and 18th centuries) in England, more breakthroughs in art and

science were made than during the previous thousand years. Interestingly enough, the beginning of

the Age of Enlightenment coincides with the time when coffee was brought to England and coffee

houses became popular around the country.

the beginning o f the 17th centur y, water wasn’t safe to drink in England and people had to dr ink
At

beer or wine for breakfast, lunch and dinner. As you can imagine, the cafés at that time were full of

drunk people and weren’t suitable for intellectual conversations. After coffee and tea became popular,

coffee houses became a place where scientists, artists and great thinkers met and exchanged ideas.

These casual conversations often led to breakthroughs in science, literature and art.

Many great ideas are born during your conversation with another person. When your thinking mate

hears your raw idea, he or she may share an opinion, hint or thought that can help to make it better.

After several rounds of thoughts exchange, your raw idea will evolve, get shaped and become a

valuable idea ready for implementation.

Often o ur subco nscio us mind g ener ates seeds fo r the g o o d ideas. Co nver satio n is a so il that allo ws

these seeds to grow into accomplished, high-quality ideas ready for implementation. Many significant

advances in business, art and science were made during a casual conversation. Great thinkers often

shar e ideas with o ther peo ple, because they kno w that the tho ug hts exchang e sig nificantly impr o ves

their creative output.

Innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with

a new idea, or because they realized something that shoots holes in how we’ve been thinking about a

problem. – Steve Jobs