Page 117 - The Business Idea Factory: A World-Class System for Creating Successful Business Ideas

Ideas breed ideas

Ideas stimulate ideas

While talking to an interesting person, listening to a presentation or reading an article, you can often
come up with more interesting ideas than during the entire day of sitting at the desk and looking at the
wall. Do you know why?

The answer to this question is one of the most important principles of creativity that says: “Ideas
stimulate ideas.” When you hear or read ideas of other people, they can trigger your brain and inspire
you to generate another idea that is either relevant or irrelevant to the topic of the conversation,
presentation or article. The more you expose your brain to ideas of other people, the more triggers
will be pressed in your brain and the more interesting ideas you will generate.

Great thinkers know this powerful creativity principle and nurture their brains with huge quantities of
ideas on a regular basis. They learn the ideas of others that are already successful, ideas that are in the
implementation stage and ideas that have just been generated.

If you are working on a problem, expose yourself to external ideas as much as you can. All of them
can trigger your brain and stimulate it to look at the problem in a fresh way and generate a successful
solution. One of the most effective techniques for stimulating the brain is “ideas bombarding.”

Ideas bombarding

This technique will allow you to effectively produce original ideas in a very short period of time.
Within 2 hours, look through 100 ideas related to the same task and think about how they can be
applied in your existing or future business. Think about how combinations or modifications of these
ideas may help you to solve the same task most effectively.

Fo r example, lo o k thr o ug h websites in yo ur niche to see which ideas yo u can use o n yo ur website.
Think about how you can modify these ideas to make them applicable for your business. If you are an
author and want to create a title for your book – look through 100 book titles in your genre and see if
they can inspire you to create an interesting title for your next book. Write down all the ideas that
come to your head during this session.

New ideas are created on top of old ideas. Letting hundreds of ideas through your head will
significantly stimulate your right brain to generate successful business ideas within a short period of
time. “Ideas bombarding” is one of the most effective creative thinking techniques that exist and it will
allo w yo u to g ener ate a lo t o f excellent ideas, so me o f which will make yo ur business eno r mo usly
successful.

Snowball effect

Ideas have a sno wballing effect. Once yo u g et any idea, no matter ho w cr azy o r unr ealistic, fur ther
ideas will co me faster to yo ur head. As Cliff Einstein, the head o f an adver tising ag ency, said, “T he
best way to get an idea is to get an idea.”

Once you think about a task or a problem, the first ideas will come to your head slowly. Then, ideas