Page 3 - The Business Idea Factory: A World-Class System for Creating Successful Business Ideas
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Table	of	Contents

	
Dedications
	
Introduction
	
Creative	brain	vs.	analytical	brain
	

      Activate	your	super-fast	brain
      Walt	Disney	strategy
      I	just	need	one	big	idea

Programming	the	mind
	

      During	the	day
      Before	you	sleep
      Glass	of	water	technique

Set	a	task
	

      Ask	the	right	question
      Pyramid	of	problems

Think	and	Rest
	

      Think	and	Rest	technique
      Incubation	period
      Think	about	different	problems	simultaneously
      Think	in	pictures

Quantity	over	quality	of	ideas
	

      Avoid	making	decisions	based	on	past	experience
      Quantity	equals	quality
      Set	ideas	quota
      Set	constraints	and	think	inside	the	box

Essence	of	ideas
	

      Lesson	from	the	Market
      Combine	ideas
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