Page 9 - The Business Idea Factory: A World-Class System for Creating Successful Business Ideas

Introduction

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that you were born in the 16th century. Your occupation and future would be mostly
Imagine

predetermined by the family you were born into. If you wanted to become successful, you would have

to be born into the family of a king, a bishop or a wealthy trader. Luckily those days are gone.

We live in the idea age. Companies succeed because of great ideas and go bankrupt because of lack

of them. Some of the most successful companies such as Microsoft, Walmart, Apple and Honda

became successful not because of the wealth and social status of the families their founders were born

into, but because of the ideas behind them.

Imagine what your life might look like if you could improve the quantity and quality of business

ideas that you generate, multiple times. You could create a business that would change the world. You

could change the lives of millions of people and leave a mark in history. You could make each of

your days more adventurous and interesting.

In 1968 George Land and Beth Jarman gave a test, used by NASA to measure the creativity of

engineers and scientists, to 1,600 five-year-old kids. Later, they gave the same test to kids at the age of

10 and 15. The results showed that at the age of five, 98% of children demonstrate genius level of

cr eativity; at the ag e o f 10, abo ut 30% o f childr en demo nstr ate g enius level o f cr eativity, and at the

age of 15, only 10%. The same test was given to a group of adults and among them only 2% showed

genius level of creativity.

Children are extremely creative but when they begin going to school their creativity drops

significantly. In school, children learn that there is only one answer for each question and are

r equested to co nfo r m to co nventio nal so cial wisdo ms The differ ence between g eniuses and mo st o f

us is that they managed to not lose their childhood creativity.

The great news is that you can significantly improve your ability to generate successful business

ideas. Over the last 10 years I have researched business idea generation techniques used by the

world’s best scientists, entrepreneurs, CEOs and innovators. I carefully collected and analyzed every

small bit of wisdom that may increase the number and quality of business ideas that one can produce.

As a result, the Business Idea Factory system was created which describes an extremely effective and

easy-to-use process for creating successful business ideas.

I promise that if you apply the strategies described in this book daily, you will increase the number

and quality of business ideas that you create multiple times. After my students and I began using this

system, the number and quality of business ideas that we produced increased hundreds of times. Many

people began new businesses after reading this book, significantly increased revenue in their existing

businesses and became more successful. I promise that if you take the techniques described in this

book seriously and begin implementing them today, your life will change for the better. There are