Page 13 - The Business Idea Factory: A World-Class System for Creating Successful Business Ideas

Activate your super-fast brain

Numerous research studies were conducted to compare the performance of our right brain
(subconscious mind) and left brain (conscious mind). The results confirmed that our creative right
brain is at least 2 million times faster than our analytical left brain. The analytical left brain is
responsible for judging, self-monitoring and internal dialogue. It prevents you from saying
everything you think and doing everything you consider. The right brain is responsible for
generating new creative ideas.

In his research at Johns Hopkins University, Charles Limb asked jazz musicians and rap artists to
compose an improvisational piece of music. While they were playing, Charles measured the activity
of different areas of the brain. During this creative improvisation, the part of the brain responsible
for analytical thinking and judgment showed much lower activity.

The right brain is responsible for all activities that involve creativity and can process enormous
amounts of information within seconds. The conscious mind is not only useless for generating
business ideas but, in fact, blocks the subconscious mind from doing its work. To become world class
at generating business ideas you need to learn how to turn your analytical brain off and let the
subconscious mind think.

If you want to effectively generate business ideas, you need to avoid any activities that engage the left
brain that blocks the subconscious mind. When you think about your task, remember 3 rules: no
judging, no criticizing and no internal dialoguing.