Page 18 - The Business Idea Factory: A World-Class System for Creating Successful Business Ideas

A $100 hour is one of my favorite exercises for generating business ideas. It will help you create
many interesting ideas, some of which may bring enormous success.

Think for one hour about how you can make an extra $100. In this exercise you don’t need to think
about how to change the world, how to become a billionaire or how to create a steady stream of
income. Your only goal is to generate as many ideas as possible of how you can earn an extra $100.
That’s it. After the completion of the exercise, pick the one idea that you like the most and make a
commitment to implement it. After you implement this business idea you will know if it works, if you
can scale it and if you can outsource some tasks.

The $100 hour technique is very easy and fun to do and it can bring your business enormous success.
Yo ur subco nscio us mind may be par alyzed by the tho ug ht, “I have to cr eate a big business idea that
will change my life,” but it will eagerly generate business ideas that can bring an extra $100. Some of
these ideas will become big, profitable and successful businesses. The $100 hour technique will bring
you many interesting ideas, but only under the condition that you do it regularly. When you are
ironing, jogging, gardening, waiting in line or feeling bored during a corporate meeting, it’s a
wonderful time for the $100 hour.