Page 23 - The Business Idea Factory: A World-Class System for Creating Successful Business Ideas

Before you sleep

Several years ago I was an audience member during a corporate presentation. I remember a speaker
saying, “If you want to work at my company, you may expect to work about 16 hours per day.”
Somebody in the audience asked, “Does this time include sleep?” And the audience burst out in
laughter.

In fact, sleep time can be the most productive time for generating business ideas if you know how to
use it properly. While you sleep the subconscious mind works even more productively than during
the day because it’s not blocked by the analytical brain. However, it will generate outstanding business
ideas for you only if you activate it properly.

You may ask, “Andrii, how can I activate my subconscious mind before I go to bed?” While I was a
high school student I often worked on solving math problems until late. When I got stuck on a
particular problem and got tired, I went to bed. Very often, when I woke up in the morning, I had an
idea of how to proceed with solving the problem.

When you think about your task just before sleep, it’s the same as telling your subconscious, “Here is
a question I need an answer for. Please generate ideas for me.” Your subconscious gets the message
and wo r ks the entir e nig ht while yo u sleep. Once yo u think abo ut the task ag ain in the mo r ning yo u
will get valuable ideas. The subconscious doesn’t speak our language, but conveys ideas through
intuition or gut feeling. Don’t try to understand where the ideas come from. It’s impossible. Just
expect them to come. Trust your subconscious mind and appreciate what it does for you.