Page 21 - The Business Idea Factory: A World-Class System for Creating Successful Business Ideas

During the day

One day I went to the stadium near my house to jog and after several rounds a question popped up in
my head: “Why are there days when I create hundreds of excellent ideas and there are other days when
I create zero ideas?” In a few minutes I realized why this happens, and thought, “Thank you, universe,
for sending me this insight. I see how it can make a huge impact on my ability to generate successful
business ideas. This is perhaps the biggest gift I ever received.”

Once you learn the difference between generating hundreds of excellent ideas per day and no ideas at
all you may think, “Hey, Andrii, it’s logical and obvious.” However, this simple insight can increase
the number and quality of ideas you produce many times. In fact, if you take this insight seriously
people will think that you are a genius.

The day when you create hundreds of ideas, you ask yourself questions and give your brain
problems to think about: “How do I draw more visitors to my company website? What other products
can my co mpany pr o duce? Ho w do I incr ease sales?” T he day yo u cr eate zer o ideas, is the day yo u
do n’t g ive yo ur br ain any tasks. If yo u do n’t kno w what ideas yo u need, yo ur br ain simply r emains
idle and your subconscious mind doesn’t do any work.

In the 1960s my grandmother saw a computer for the first time in her life. Her brother, Yuriy,
brought her to the computer lab of the university where he worked and said, “Alina, this is one of the
most powerful computers of our time. There are less than 10 such computers in the Ukraine.” My
grandma asked, “It’s almost 1 a.m. Why are there people still working here?”

“You see, Alina, there is only one computer in the entire university and it’s extremely expensive and
powerful. Professors and PhD students are sharing time on it and it’s never idle.”

If you want to become a world-class business ideas creator, your brain should also never be idle. No,
I don’t mean that you need to work hard or be thinking for hours about your problems. You just need
to decide which ideas you need and give your brain tasks. If you just think about several problems for,
say, 15 minutes a day, it will be enough to set a program for your subconscious mind. It will process
millions of combinations while you exercise at the gym, have lunch with your friend or while you
sleep. Eventually you will get many new ideas in the form of insight or a creativity spark.

Realizing which ideas you need and giving your brain tasks daily is the difference between creating
thousands of ideas and no ideas at all. It is also the difference between enormous success in business
and no success at all.