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129 Professional Search Engine Optimization (SEO)
It is important that you send your link partners custom link exchange
messages. Do not send the same message to all link partners and do not spam
potential link partners.
The webmaster of the other site is a real person. Be polite and try not to waste
the time of the other webmaster if you want a positive reply.
General tips for writing a link request email message
There are a few things that you can do to make sure that your link request email
messages work:
1. Get to the point
Most people get lots of email messages. Write short and simple email messages.
2. Make sure that your website has great content
Don't ask for a link if you're not convinced that your website is very good and
unique.
3. Don't be annoying
Don't send several email messages per week to the same person. If the other
website doesn't link to you tomorrow, they might do so in a few days.
Also read chapter How to improve your response rate 135 for further information.
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