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129  Professional Search Engine Optimization (SEO)

        It is important that you send your link partners custom link exchange
        messages. Do not send the same message to all link partners and do not spam
        potential link partners.

        The webmaster of the other site is a real person. Be polite and try not to waste
        the time of the other webmaster if you want a positive reply.

     General tips for writing a link request email message

     There are a few things that you can do to make sure that your link request email
     messages work:

     1. Get to the point

        Most people get lots of email messages. Write short and simple email messages.

     2. Make sure that your website has great content

        Don't ask for a link if you're not convinced that your website is very good and
        unique.

     3. Don't be annoying

        Don't send several email messages per week to the same person. If the other
        website doesn't link to you tomorrow, they might do so in a few days.

     Also read chapter How to improve your response rate 135 for further information.

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