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Link building 134

8.3.4.5Why mass mailing doesn't work

It's not wise to contact all link partners at once and IBP's link manager doesn't
support mass mailings. You'll get much better results if you email your potential link
partners individually. Many webmasters don't answer email messages that look like a
mass mailing.

Mass mailings do not save time
It's better to have high quality link partners than sending the same email message to
many unrelated sites. It might seem that you might save time if you sent a link
request email message to all web pages at once.
That's not the case at all and the biggest mistake of beginners. If you sent a mass
mailing, you would quickly find out that you'd get a very poor response rate to your
link request messages.
Some websites would even accuse you of spamming and they would report your site
to numerous "spam cop" sites. In order to get positive results, you must convince
your link partner that you've really visited their website and that your email is not a
mass mailing. Otherwise, your email message will be deleted quicker than you can say
"Spam!".
Emailing each link partner with a personal link request message might look as if it
takes longer than a mass mailing. However, you'll find out that personal messages
produce much better and longer lasting results and that you'll get a much higher
response rate. In the end, mass emailing does not pay. On the contrary, mass emails
will harm your business.
If you must sent many email messages at once (for example to inform your existing
link partners about a change on your web page), you can export the IBP's link
manager database, including the contact information, and import that information in
a mass mailer (for example http://www.sprika.com).

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