Page 137 - Professional Search Engine Optimization (SEO)

Link building 136

Tell the other webmaster where he can find his link and make sure that the URL is
correct.
Your link pages should be easy to find on your site. Don't bury reciprocal links
deep in your site but give them a prominent listing. If people cannot find your link
directory when they surf your website, a link in your link directory won't mean
much to potential link partners so they won't link back to you.

6. Make sure that your website has a professional design.
It's very important that both your website and your link pages have a professional
design. Your company shouldn't look like a dubious shop. Professional site design
is very important for the success of your linking campaign.
If your link pages have a professional look and if your link pages can easily be
found, the links from your website will have bigger value than links from a big
links list with a crappy design.

7. Be polite and humble
Don't praise your own website. It's enough to mention your website URL and to
explain what both your site and the link partner's website have in common.
Don't use superlatives or more than one exclamation mark in your email message.
Do not use "sales talk" in your link exchange message, for example listing 5-10
benefits to the potential link partner.
Be polite and personal in your link request email messages. If there's a single
important factor to the success of your link request messages, then this is it: don't
make your email messages look like spam.

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