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135 Professional Search Engine Optimization (SEO)

8.3.4.6SAFE TIME: how to improve your response rate

The response rate to your link exchange messages highly depends on your message
text. Webmasters get many link exchange email messages so it's sometimes difficult
to get noticed.

Do the following things to make sure that webmasters reply to your link exchange
request:

1. Don't require too much action from the other webmaster.

Some people write link exchange messages that read like this: "If you want to
exchange links with us, click this, go here, and fill out this to make a request."

Remember that you ask the other webmaster and not the other way around. Link
to the other website first and tell the other webmaster where he can find the link.

2. Don't teach the other webmaster about search engine optimization.

Don't tell the other webmaster how great the effect of a link exchange will be for
the search engine ranking of both websites. The other webmaster probably knows
this anyway. Some people don't like to be taught in an email message they didn't
request.

3. Keep your email message short.

Don't bore the other webmaster with long email messages. Come straight to the
point, tell the other webmaster where he can find his link and where he can find
easy to use copy/paste code for the link to your site.

4. Don't ask for a link if the other website is totally unrelated to your site.

Many webmasters don't like it when they receive a request from a totally unrelated
website. Most people will only link to another website if the other website has
something to offer for their visitors. Only write to related websites.

5. Link to the other website first.

Make sure that you link to the other website before asking for a link back. Why
should the other webmaster link to you if you haven't bothered to link to him
first?

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