Page 2 - Professional Search Engine Optimization (SEO)

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1 Professional Search Engine Optimization (SEO)

Table of contents

Welcome to iBusinessPromoter (IBP) 6

Our no-worries ranking guarantee 7

SAFE TIME: your step-by-step SEO plan 8

The basics 10

Why do high se.a..r..c.h....e.n...g.i..n..e...r.a..n..k..i.n..g..s...i.n..c..r.e..a..s..e...y.o..u...r..s..a.l..e.s..?.................................................................... 11
Why do you ha.v..e...t.o...o..p..t.i.m....i.z..e..y..o..u..r...w..e..b...p..a..g..e..s..?..................................................................................... 12
How do search..e..n..g..i.n..e..s..r..a..n..k...w...e..b...p..a..g..e.s..?............................................................................................... 13
SAFE TIME: a.s..i.n..g..l.e...s..p..a..m....e..l.e.m....e..n..t..c..a..n...d..e..s.t..r.o..y...e..v..e.r..y..t.h..i.n...g................................................................ 16
Black-hat and w...h..i.t..e.-..h..a..t..S..E...O.................................................................................................................. 17

Find the best keywords 18

Why keywords..a..r.e...t.h..e...m...o..s..t..i.m....p..o..r.t..a..n..t..p..a..r..t..o..f..S..E..O............................................................................... 19

Choose the rig.h..t..k..e..y..w...o..r.d...t..y.p...e..t..o..g..e..t..m....o..r.e...c..o..n..v..e..r.s..i.o..n..s...................................................................... 20

Keywords for browsing................................................................................................................. 21

Keywords for comparin.g................................................................................................................ 22

Keywords for buying ................................................................................................................. 23

The best keywords for s.e..a..r..c.h...e..n..g..i.n...e..o..p...t.i.m...i.z..a..t.i.o..n....................................................................... 24

Keyword resea.r..c.h...w...i.t..h...I.B...P..'.s..k..e..y..w...o..r.d...t..o..o..l.s......................................................................................... 25

Quick overwiew ................................................................................................................. 26

How to find keywords w..i.t..h...I.B...P..'.s..k..e..y..w...o..r.d...t..o..o..l........................................................................... 27

How to get keywords fr.o..m....y..o..u..r...c.o..m....p..e..t.i.t.o..r..s............................................................................... 32

How to create long tail .k..e..y.w...o..r..d...c..o..m...b..i.n..a..t.i..o..n..s............................................................................ 35

Powerful keyword tools..(..m...i.s..s.p...e.l.l..i.n..g..s.,..c..o..m...b..i..n..a..t.i.o..n..s...a..n..d...m...u..c..h...m....o..r.e..)..................................... 38

What are ad groups and...w...h..a..t..i.s...t.h..e...a..d...g..r.o..u...p...f.o..c..u..s..s..c..o..r.e..?......................................................... 39

How to create keywords...f.o..r..G...o..o..g..l.e...A..d...W...o..r..d..s.............................................................................. 41

SAFE TIME: w..h..a..t..c..a..n...h..a..p..p..e..n...i.f..y..o..u...d..o..n...'t...d..o...t.h..i.s...c..o..r.r..e.c..t.l..y.?.............................................................. 43

Keyword check..l.i.s..t.................................................................................................................................. 44

Optimize your web pages 45

Quick overview........................................................................................................................................ 46

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