Page 258 - Professional Search Engine Optimization (SEO)

257 Professional Search Engine Optimization (SEO)

4. Use CSS or divide your tables

Web pages that use a single large layout table take a long time to render in web
browsers. If you don't use CSS (cascading style sheets) to design your web page, break
up huge tables into several smaller ones.

5. Specify the dimensions of your tables

If you specify the WIDTH and HEIGHT attributes for your tables, then web browsers
don't have to load the complete table code to calculate the dimensions of the table.

6. Double check cell widths

Take a moment to check the individual widths of each table cell. If the total is more
than the specified table width, then web browsers will have problems displaying your
table.

It's important to know the download times of your web pages. In general, your home
page should load in 20 seconds on a dial-up connection and the top of your page
should be displayed within 5-8 seconds.

If your web pages are displayed and rendered as quickly as possible, people will
have more time to read the actual content of your web pages and eventually
they'll buy something on your page.

Now that people can see your web page content, it's important to keep them on your
site.

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