Page 262 - Professional Search Engine Optimization (SEO)
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261 Professional Search Engine Optimization (SEO)
3. Killer headlines will grab your visitors attention
Nobody will read your entire page. Make it easier for your customers by dividing your
page into paragraphs where each paragraph has a headline. Your headlines should
make clear what to expect in the next sentences and they should grab your visitors'
attention.
Use words like "free, proven, benefit, first, discover, complete, exclusive" and avoid
words like "should, could" and "but". Make sure that you use "you" more than "I" or
"we". Remember: Your customers don't really care about you and your business. They
only want to know what's in for them.
4. End your sales copy by telling the reader what to do
At the end of your copy text, you must tell your visitors what to do next, for example
"Click here to order now for immediate delivery". If you haven't done it yet, now is
the perfect time to buy IBP. ;-)
Use these tips to write as persuasively as you can, but remember not to deceive
your customers in any way. You'd risk poor word of mouth, legal action, no
repeat business and refund requests.
When people have finally decided to purchase your product, you must make sure that
your order page doesn't drive them away.
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