Page 30 - 100 Great Copywriting Ideas: From Leading Companies Around the World (100 Great Ideas)

square? Or a circle? There are cost considerations, as always, but
talking to your printer (or designer) will help you balance creativity
against paper wastage.
Whatever you do with it, your postcard—mono, two-color, or full
color—adds another component to your marketing campaigns,
increases your flexibility, and gives your customers/prospects a
break from the run of mailshots they’re used to.

In practice

• Once you’ve printed your postcard, you can use it different ways.

As a self-mailer, an insert, a flyer, an exhibition giveaway, or a
component of your press kit.

• Why not investigate digital printing for your postcard? You can

incorporate your target’s name (and any other variable data you
like) into the design. In color.

100 GREAT COPYWRITING IDEAS • 21