Page 135 - Free the Idea Monkey
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WHAT IS YOUR BIGGEST BUSINESS CHALLENGE?
>
DESCRIBE THE BUSINESS OUTCOME YOU WANT.
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WHAT STANDS IN THE WAY OF GETTING TO
THIS OUTCOME?
>
>
>
(Great strategists use this formula as a starting point.)
120 T H E U P S I D E O F P R O B L E M S
