Page 85 - Free the Idea Monkey

LIST THREE BENEFITS YOUR PRODUCT OR SERVICE
DELIVERS (e.g., it enhances, it protects and it conditions).
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NOW, LIST THREE OTHER INDUSTRIES, PRODUCTS OR
SERVICES THAT COULD MAKE THESE SAME CLAIMS.
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THINK: WHAT CAN YOU LEARN FROM THEM?

70 I N S I D E O U T A N D O U T S I D E I N - N O V A T I O N