Page 3 - Duct Tape Marketing

About the Author

Barbara Findlay Schenck built her career matching products to markets,
which is what marketing — and what this book — is all about.

Her involvement in the field began in the University of Oregon public relations
office, where she developed an interest in marketing that she has followed lit-
erally around the world. She graduated with a degree in English from Oregon
State University and immediately moved to Hawaii, where she became direc-
tor of admissions and instructor of writing at a small private college on Oahu
before joining the staff of Honolulu’s largest public relations firm.

In 1978 she and her husband, Peter, left Hawaii for a village on the South China
Sea, where for two years they managed a development program for the Peace
Corps in Malaysia.

In 1980, they returned to their home state of Oregon and founded an advertis-
ing agency, attracting a clientele that included ski and golf resorts, banks,
apparel and equipment manufacturers, the state’s tourism, lottery, and job
training divisions, and a good number of small and larger-sized businesses
that provided the wealth of hands-on experience reflected in this book.

In 1995, they sold the agency and moved with their son to Italy, where Barbara
began work on several book projects. In 2000, she co-wrote Portraits of Guilt,
the Edgar Award-nominated memoir of internationally recognized criminal
investigative artist Jeanne Boylan. In 2001, she authored the first edition of
Small Business Marketing For Dummies, which Business Week praised for pre-
senting “marketing issues as real-world problems with real-world solutions.”

Today, she’s still forming her thoughts into headlines, news releases, and
marketing plans, but on a more relaxed schedule. In addition to writing, she
offers marketing presentations and workshops. Contact her by writing
BFSchenck@aol.com.