Page 4 - Duct Tape Marketing

Author’s Acknowledgments

As I finish this second, updated edition of Small Business Marketing For
Dummies, my gratitude reaches back to all those who helped bring the book
into existence the first time round, and it spins forward to the current long
list of those who helped me overhaul the contents to incorporate the rapid-
fire changes that affect today’s business world.

As in the first edition, my greatest thanks goes to Peter, my husband, collabo-
rator, and best friend, and to our son Matthew, who bails me out with com-
puter advice and, increasingly, with marketing wisdom gleaned from his own
ascent in the business world.

My longtime and treasured business associates and friends Kathy DeGree and
Meaghan Ryan Houska win heaps of appreciation for the resources, perspec-
tive, and enthusiasm they’ve shared throughout this and every other project
we’ve undertaken together.

Revising this book to address the technical realities of today’s world required
current, hands-on expertise, and I am deeply indebted to our hometown
newspaper, The Bulletin, for providing help without limit as I prepared the
chapters on media buying and public relations. Likewise, I’m grateful to the
team at Alpine Internet Solutions who shared hours reviewing the online mar-
keting advice included in Chapter 16.

Brad Hill, author of Building Your Business with Google For Dummies didn’t
think twice before responding to my call for help. The same is doubly true for
Jim Schell, author of Small Business For Dummies, with whom I’m fortunate to
work on an ongoing basis.

In the first edition I wrote that my book’s editorial team, led by editor Norm
Crampton, “would make any author wish for an encore performance.” This
edition is proof that wishes come true. This time, thanks goes to Acquisitions
Editor Kathy Cox (a champion), Project Editor Corbin Collins (I still can’t
believe my luck that someone with his talent edited this book), and Technical
Reviewer Kimberly McCall, the Marketing Angel referred to us by the wonder-
ful editors at Entrepreneur magazine.

Finally and most sincerely, my gratitude in life begins and ends with my par-
ents, Walt and Julie Findlay, and the best three sisters ever put on this earth.
Thank you all.