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339Appendix: Where to Find More Information

Advertising Periodicals

Advertising Age: A weekly magazine covering advertising and industry trends,
news, and insights.

AdWeek: Weekly news on the advertising community.

Communication Arts: This highly regarded creative resource, available in
many libraries, will inspire you with top-quality reproductions of advertising
and marketing materials.

“For Dummies” Books for Small
Business Marketers

Building Your Business With Google For Dummies by Brad Hill: Climb
higher on the Google index and explore Google advertising opportunities.

Customer Service For Dummies by Karen Leland and Keith Bailey: This
book holds the keys to quality service and success.

Home-Based Business For Dummies, 2nd Edition, by Paul and Sarah
Edwards and Peter Economy: Everything from when and whether to leave
your day job to how to find and deal with insurance, competitors, and
lawyers.

Sales Closing For Dummies by Tom Hopkins: Hands-on tools to execute the
critical part of the sales negotiation — the close.

Sales Prospecting For Dummies by Tom Hopkins: Full of insights about
prospecting — the first step of a successful sales effort.

Small Business For Dummies, 2nd Edition, by Eric Tyson and Jim Schell:
The resource for those starting or growing a small business.

Marketing Classics

Guerilla Marketing by Jay Conrad Levinson: Secrets for making big profits
from your small business (Houghton Mifflin).

How to Win Customers and Keep Them for Life by Michael LeBoeuf: An
action-ready blueprint for achieving the winner’s edge (Berkley).