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Appendix
Where to Find More Information
The resources available to marketers are far-reaching and continually
updated. To simplify your search, start with these information-rich Web
sites, periodicals, and books.
Small Business Web Sites
The Kauffman Foundation’s Entreworld: www.entreworld.org This site
offers an entrepreneur’s search engine and areas full of links to information
for starting and growing your business.
SCORE: www.score.org The Web site of the Service Corps of Retired
Executives includes an area titled Business Toolbox with links to hundreds
of Web sites, along with business and financial-planning templates, online
workshops and quizzes, and even a tip of the day.
Small Business Administration: www.sba.gov Visit the SBA site and click on
“Starting Your Business” or “Managing Your Business” for advice and informa-
tion including links to dozens of useful sites.
About Small Business: www.about.com Click on Business and then on Small
Business to reach links to how-to articles and resources for managing and
marketing.
Advertising and Marketing Web Sites
Advertising World: http://advertising.utexas.edu/world/ This
University of Texas site rightly bills itself as the “ultimate marketing commu-
nications directory.” Click on your interest area to access a world of related
resources.
