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Do The Work! 95

Yeah, he’ll still be there. Yeah, you’ll still have to duel him every
morning. And yeah, he’ll still fight just as hard and use just as
many nasty tricks as he ever did.

But you will have beaten him
once, and you’ll know you can beat

him again. That’s a game-changer.
That will transform your life.

From the day I finally finished something, I’ve never had trouble
finishing anything again.

I always deliver. I always ship.

Be Careful

Just because you’ve shipped doesn’t mean Resistance is finished.
Like the Terminator, it’s morphing into an even crueler and
more diabolical form. It’ll be back.

This is a topic for another book: the level of maturity, profes-
sionalism, and personal involvement demanded by the tectonic
overthrows happening today in positioning, branding, market-
ing—not to mention pure art and soul-authenticity. But that’s
for the future.

For now: congratulations!