Page 198 - Visual Marketing
P. 198

83. Communicate Issues Boldly: Using Bold Graphics to Drive
    Home the Importance of Messages

              How does a small
                                                                                                  staff commu-
                                                                                                  nicate a year’s
                                                                                        worth of work in one
                                                                                        report? The Canadian
                                                                                        HIV/AIDS Legal
                                                                                        Network knows that the
                                                                                        substance of their work
                                                                                        is often highly technical.
                                                                                        As a human rights
                              organization, their advocacy work must be clearly communicated to
                              funders, beneficiaries, and the public at large.

177 V I S UA L M A RK ETIN G
   193   194   195   196   197   198   199   200   201   202   203