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85. Clothing for the Cosmopolitan Outdoorsy Type: Expressing
    the Importance of Form and Function for a Brand in Print

                              W hen you’re
                                           hiking in the
                                           wilderness,
                              you need clothing that
                              protects you and keeps
                              up with the latest high-
                              action, fast-paced life-
                              style of today’s outdoor
                              sportsmen and sports-
                              women. But there’s
                              no reason your cloth-
                              ing has to look frowsy.
                              Aether Apparel provides
                              urban-style fashion for
                              outdoor enthusiasts.

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