Page 208 - Visual Marketing
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88. Evoking Mood Through Design: Using Custom Invitations to
    Make Your Business Entertainment Last Beyond the Event

            Amasquerade ball is a
                                                                                       special event, one filled
                                                                                       with magic and mystery.
                                                                              So when Atlanta-based Sweet
                                                                              Life Events event planning
                                                                              company arranged the New
                                                                              Year’s Eve Masquerade for the
                                                                              Benedicts of Atlanta, the com-
                                                                              pany wanted a regal and luxuri-
                                                                              ous invitation that reflected the
                                                                              mood of the evening. Jill Lynn
                                                                              Design stepped in to create a
                              custom die-cut invitation on heavy black stock in the shape of a mas-
                              querade mask. Metallic gold ink and black ribbon added glamour
                              and sophistication to the design.

187 V I S UA L M A RK ETIN G
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