Page 209 - Visual Marketing

Why It Works
Invitations are typically square,
and not that original. Once
you attend the event, you likely
throw the invitation away, never
to think about it or its sender
again. But with the Masquerade
Mask Invitation, it’s a work of
art in and of itself. The design
serves as a souvenir of a special
evening, and attendees of the
New Year’s Eve Masquerade
kept their invitations as a
memento of a thrilling event.
Because these aren’t one-size-
fits-all invitations, their complex-
ity adds to their appeal. The
layers of heavy paper and ribbon
make it eye appealing from the
moment one opens the enve-
lope. The mask shape of the
invitation fits in perfectly with
the theme of the masquerade.
Success Metrics
• A total of 400 mask invitations
were sent out to the Benedicts of
Atlanta Social Club’s members
and guests for the New Year’s
Eve event.
• Due to the popularity of the
invitation, Jill Lynn Design gets
requests several times a month
for the mask design.
Takeaway Tip
When your budget allows, go custom for
design. Although an out-of-the-box invitation
card will do the job for business entertain-
ment, a custom-designed card reflecting the
mood of your event will show your guests
that you care about them enough to invest
in a work of art. They’ll remember you for it,
which is especially important for businesses
holding events as business entertainment.
PO WER TO THE PR I N T I TE M ! 188